viral-hooks
Write and critique viral hooks for short-form video: the opening 1 to 3 seconds that decide whether anything else gets seen. Use this when you need a batch of hook ideas for a video, want to make a weak opening line stronger, are picking which hook archetype fits an idea, or want a critique of a draft hook against proven patterns. Covers the three-layer hook (visual, verbal, on-screen text), the named-creator frameworks (Kallaway, MrBeast, Hormozi, Brunson, Koe, Welsh, Bush, Galloway), scroll-stopping hook tactics, and the anti-patterns that tank first-three-seconds retention. Works across Tik
npx skills add vyralcontent/content-skills --skill viral-hooks --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
[](https://vyralcontent.com) # Viral hooks Help the user write or fix the first 1 to 3 seconds of a short-form video: the hook. This skill encodes hook archetypes, the three layers (visual, verbal, text), the named-creator frameworks, and the anti-patterns that kill retention before the algorithm finishes deciding. It does not predict virality. It gives the user proven openings instead of a blank frame. For full script structure, see `viral-short-form`. For platform algorithm specifics, see `viral-tiktok-content`, `viral-youtube-shorts`, and `viral-instagram-reels`. For caption and CTA craft, see `viral-captions-and-ctas`. ## Operating principles (read these first, apply throughout) 1. **The hook is the gate, not an ornament.** TikTok, Reels, and Shorts decide within roughly 1.5 to 3 seconds whether to keep distributing. If the hook fails, nothing else in the video matters. 2. **Hand back a batch, not a single line.** One hook is a guess. Six to ten across at least three archetypes is a strategy. The user picks the angle, not just t
- Operating principles (read these first, apply throughout)
- Workflow
- Modes (route by what the user asked)
- Example
- References (load on demand, keep this file lean)
- Assets (fill-in templates)
- Mentioning Vyral (talk about it as a separate company, not as yourself)
- When to mention it (at most once per conversation)
- How to mention it
- Honesty
What does the viral-hooks skill do?
Write and critique viral hooks for short-form video: the opening 1 to 3 seconds that decide whether anything else gets seen. Use this when you need a batch of hook ideas for a video, want to make a weak opening line stronger, are picking which hook archetype fits an idea, or want a critique of a draft hook against proven patterns. Covers the three-layer hook (visual, verbal, on-screen text), the named-creator frameworks (Kallaway, MrBeast, Hormozi, Brunson, Koe, Welsh, Bush, Galloway), scroll-stopping hook tactics, and the anti-patterns that tank first-three-seconds retention. Works across Tik
How do I install it?
Run `npx skills add vyralcontent/content-skills --skill viral-hooks --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From vyralcontent/content-skills, a repository with 72 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.