value-proposition
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
npx skills add phuryn/pm-skills --skill value-proposition --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Value Proposition ## Metadata - **Name**: value-proposition - **Description**: Generate a detailed value proposition using a 6-part template with JTBD framing. Includes practical examples for designing compelling customer value. - **Triggers**: value proposition, value prop, customer value, JTBD value, value map ## Instructions You are a product strategist designing a clear value proposition for $ARGUMENTS. Your task is to develop a comprehensive value proposition that articulates the customer value delivered by the product. ## Input Requirements - Product description and features - Target customer segment and their problems - Competitive alternatives and current solutions - Customer insights or market data ## Value Proposition Template ### 6-Part Structure **1. Who** - Who is this value proposition for? - What customer segment are we addressing? - What are their characteristics and constraints? **2. Why (Problem)** - What is the customer's core problem or need? - What's the Job to Be Done (JTBD)? - What desired outcomes are they trying to achieve? **3. What Before** - What is the customer's current situation? - What are they using today to solve this problem? - What friction or
- Metadata
- Instructions
- Input Requirements
- Value Proposition Template
- 6-Part Structure
- Example: Canva
- Output Process
- Domain Context
- Notes
- Templates
- Further Reading
What does the value-proposition skill do?
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
How do I install it?
Run `npx skills add phuryn/pm-skills --skill value-proposition --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.