value-proposition
Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative. Use when asked to write a value prop, a value proposition, a one-liner, or to clarify 'what do we even say we do?'. Produces a primary value-prop statement, a plain-language one-liner, 3 benefit-led variations, and the before→after transformation it promises — ready to headline a landing page.
Profile →npx skills add mohitagw15856/pm-claude-skills --skill value-proposition --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Value Proposition Skill A value proposition is the single sentence that makes someone think "that's for me." Most are vague feature-soup ("the all-in-one platform for modern teams"). This skill writes one that names the audience, the outcome they actually want, and why you beat the alternative — the foundation every landing page, ad, and pitch is built on. (For the *category/competitive frame*, pair with [`product-positioning-doc`](../product-positioning-doc/SKILL.md); this writes the words.) ## Required Inputs Ask for these only if they aren't already provided: - **What it is** — the product/service in one plain line. - **Who it's for** — the specific audience (sharper segment = sharper value prop). - **The outcome** — the result or transformation they get (not the features). - **The alternative** — what they use today, and why you're better/different. - **Proof** — any evidence (a metric, a mechanism) that backs the claim. ## Output Format ### Value Proposition: [product] **1. Primary statement** — the canonical form: > For **[audience]** who **[need/struggle]**, **[product]** is the **[category]** that **[key outcome]**. Unlike **[alternative]**, it **[differentiator]**. **2.
- Required Inputs
- Output Format
- Value Proposition: [product]
- Quality Checks
- Anti-Patterns
- Based On
What does the value-proposition skill do?
Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative. Use when asked to write a value prop, a value proposition, a one-liner, or to clarify 'what do we even say we do?'. Produces a primary value-prop statement, a plain-language one-liner, 3 benefit-led variations, and the before→after transformation it promises — ready to headline a landing page.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill value-proposition --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.