value-prop-statements
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
npx skills add phuryn/pm-skills --skill value-prop-statements --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Value Proposition Statements Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages. ## When to Use - Writing marketing copy and promotional content - Creating sales decks and pitch materials - Crafting customer onboarding messages - Developing segment-specific messaging - Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy ## Prompt You are an experienced product growth expert with expertise in value proposition development and targeted messaging. Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts. For each statement, ensure it: - Directly addresses a specific target market segment or use case - Emphasizes the primary benefit and desired outcome - Highlights the key features and capabilities that make it possible - Uses clear, compelling language that
- When to Use
- Prompt
- Example Framework (Canva)
- Tips for Best Results
- Further Reading
What does the value-prop-statements skill do?
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
How do I install it?
Run `npx skills add phuryn/pm-skills --skill value-prop-statements --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.