transcreation
Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words. Use when asked to adapt a tagline, ad, slogan, campaign, or brand message for a new market, or when a translation is 'correct but flat'. Produces a transcreated version that lands emotionally in-culture, with the strategic rationale, 2-3 options, and notes on what was changed and why.
npx skills add mohitagw15856/pm-claude-skills --skill transcreation --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Transcreation Skill A translated tagline is often technically correct and completely dead — puns don't survive, cultural references miss, the emotional punch evaporates. Transcreation *recreates the intent and impact* in the target culture, even if that means very different words. This skill does that for marketing and brand copy: capture the strategic intent, then write copy that *works* for the new audience — with options, because creative needs choices. ## Required Inputs Ask for these only if they aren't already provided: - **The source copy** (tagline, headline, ad, slogan, CTA) and the **target language + market/culture**. - **The intent** — what the original is *trying to do* (the feeling, the promise, the wordplay) — this is what you preserve, not the literal words. - **Brand voice & guardrails** — tone, things to keep, things you can't say in this market. - **Constraints** — character limits (ads), where it appears. ## Output Format ### Transcreation: [copy] → [target market] **1. Intent of the original** — what it does in the source culture (the emotion, the mechanism, any pun/rhyme/reference). Naming this is the whole job — it's what you recreate. **2. Why a literal tr
- Required Inputs
- Output Format
- Transcreation: [copy] → [target market]
- Quality Checks
- Anti-Patterns
- Based On
What does the transcreation skill do?
Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words. Use when asked to adapt a tagline, ad, slogan, campaign, or brand message for a new market, or when a translation is 'correct but flat'. Produces a transcreated version that lands emotionally in-culture, with the strategic rationale, 2-3 options, and notes on what was changed and why.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill transcreation --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.