traffic-analysis
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic." For GA4 setup, use analytics-tracking.
Profile →npx skills add kostja94/marketing-skills --skill traffic --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Analytics: Traffic Guides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **Traffic sources**: Organic, paid, social, referral, direct, email - **Dark traffic**: Unattributed visits labeled as "Direct / None" - **Attribution**: UTM tagging, segmenting, reporting accuracy ## Branded vs. Non-Branded Traffic (Organic) | Type | Characteristics | |------|-----------------| | **Branded** | Higher CTR, conversion, purchase intent; users closer to funnel bottom | | **Non-branded** | Touchpoint with future users; most sites get more non-brand traffic; competition fiercer | Brand traffic grows over time as brand awareness increases. ## Bot Traffic A large share of traffic can be **bot traffic**—RPA, search crawlers, spiders, scrapers. Exclude or segment when evaluating real user behavior; use GA4 filters or segments to
- Scope
- Branded vs. Non-Branded Traffic (Organic)
- Bot Traffic
- Traffic Channels
- Dark Traffic
- What It Is
- Misattribution (Research)
- Mitigation
- Segmenting Direct Traffic
- Attribution for Channel Optimization
- UTM Best Practices
- Traffic Diversification
- Natural Traffic Benchmark
- Output Format
What does the traffic-analysis skill do?
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic." For GA4 setup, use analytics-tracking.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill traffic --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.