top-banner-generator
When the user wants to add, optimize, or audit a top announcement bar or sticky banner. Also use when the user mentions "announcement bar," "top banner," "sticky bar," "promo banner," "discount banner," "student discount banner," "header banner," "announcement bar design," "sticky header," "promo bar," "urgency banner," or "lead capture bar." For promos, use discount-marketing-strategy.
npx skills add kostja94/marketing-skills --skill top-banner --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Components: Top Banner (Announcement Bar) Guides top announcement bar and sticky banner design for conversion. Top banners answer visitor questions in ~3 seconds (trust, discount, free shipping, urgency) and can increase coupon redemption by 30-50% when used well. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for offers, messaging, and Section 12 (Visual Identity). Identify: 1. **Goal**: Lead capture, promo, urgency, trust, free shipping 2. **Placement**: Above header (sticky) or below; dismissible or persistent 3. **Audience**: All visitors vs segmented (geo, returning, cart abandoners) ## Best Practices ### Use Cases | Use | Example | |-----|---------| | **Lead capture** | Newsletter, lead magnet, demo request | | **Promo** | Discount code, flash sale, free shipping threshold | | **Urgency** | Limited-time offer, countdown | | **Trust** | Guarantee, securit
- Initial Assessment
- Best Practices
- Use Cases
- Discount Banner Types
- Design
- Technical
- Avoid
- Output Format
- Related Skills
What does the top-banner-generator skill do?
When the user wants to add, optimize, or audit a top announcement bar or sticky banner. Also use when the user mentions "announcement bar," "top banner," "sticky bar," "promo banner," "discount banner," "student discount banner," "header banner," "announcement bar design," "sticky header," "promo bar," "urgency banner," or "lead capture bar." For promos, use discount-marketing-strategy.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill top-banner --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.