tools-page-generator
When the user wants to create, optimize, or audit free tools pages. Also use when the user mentions "free tools," "tools page," "toolkit," "free [X] tool," "free [X] calculator," "free [X] checker," "lead magnet tool," "programmatic tools," or "tools hub." For content strategy, use content-strategy.
npx skills add kostja94/marketing-skills --skill tools --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Pages: Tools (Free Tools) Guides free tools pages that drive traffic and lead generation for the main product. **Tools are free, standalone utilities** — not the primary monetization. They serve the same ICP as the paid product, are often extracted mini-features from the full product (low dev effort), and typically scale via programmatic SEO. Distinct from features (paid capabilities) and resources (content hub). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, ICP, and conversion goals. Identify: 1. **Tool types**: Calculators, checkers, converters, generators (see Tool Types below) 2. **ICP alignment**: Same audience as paid product; tools solve related problems 3. **Format**: Single tool page vs. toolkit hub + per-tool pages 4. **Gate strategy**: No signup (max traffic) vs. email gate (lead capture) vs. usage limits (taste → upgrade) 5. **Tech**:
- Initial Assessment
- Tools vs Features
- Tool Page Structure
- Toolkit Hub Page Structure
- Tool Types (Common Patterns)
- Best Practices
- Lead Gen Focus
- Same ICP, Lower Friction
- Programmatic SEO
- Technical
- URL Structure
- SEO
- Output Format
- Related Skills
What does the tools-page-generator skill do?
When the user wants to create, optimize, or audit free tools pages. Also use when the user mentions "free tools," "tools page," "toolkit," "free [X] tool," "free [X] calculator," "free [X] checker," "lead magnet tool," "programmatic tools," or "tools hub." For content strategy, use content-strategy.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill tools --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.