testimonials-generator
When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.
npx skills add kostja94/marketing-skills --skill testimonials --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Components: Testimonials Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for customer personas and industries. Identify: 1. **Content type**: Text quotes, video, case studies 2. **Placement**: Product pages, pricing, hero, dedicated page 3. **Audience**: B2B vs B2C; industry/role relevance ## Content Formats | Format | Effectiveness | Best For | |--------|---------------|----------| | **Video** | Highest; 77% say it influences buying | Key landing pages | | **Text + photo** | Versatile; easy to implement | Product, pricing | | **Case study** | Deep credibility; specific outcomes | B2B, high-value | | **Star ratings** | Quick trust signal | E-commerce | Video: 95% message retention vs 10% for text. ## Best Practi
- Initial Assessment
- Content Formats
- Best Practices
- Content
- Placement
- Credibility Signals
- Design Guidelines
- SEO
- Accessibility
- Output Format
- Related Skills
What does the testimonials-generator skill do?
When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill testimonials --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.