startup-positioning
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation
npx skills add ferdinandobons/startup-skill --skill startup-positioning --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Startup Positioning Market positioning strategy that produces a complete positioning document, Moore + Neumeier positioning statements, competitive alternatives map, and market category analysis. Built on April Dunford's framework, enriched with JTBD discovery and stress-tested with Neumeier's Onliness Test. ## How It Works ``` INTAKE → RESEARCH (2 sequential waves) → POSITIONING SYNTHESIS ``` The process: understand the product and its customers, research competitive alternatives and market context, then build positioning through Dunford's 5+1 components. Typical runtime: 10-15 minutes in Claude Code (parallel agents), 20-30 minutes in Claude.ai (sequential). ### Language Default output language is **English**. If the user writes in another language or explicitly requests one, use that language for all outputs instead. --- ## Phase 0: Resume Check Before anything else, check if a `PROGRESS.md` created by this skill exists in the working directory or a project subdirectory (the skill name field says `startup-positioning`). If it does, read it and resume from the last incomplete phase. Tell the user: "I found progress from a previous session. You completed [phases]. Picking up fro
- How It Works
- Language
- Phase 0: Resume Check
- Phase 1: Intake
- Check for Prior Work
- What to Ask (if no prior data exists)
- Output
- Phase 1.5: Research Depth Assessment
- Process
- Phase 2: Research
- Environment Detection
- Web Search
- Wave 1: Competitive Alternatives & Customer Context
- Wave 2: Market Frame & Trends
What does the startup-positioning skill do?
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation
How do I install it?
Run `npx skills add ferdinandobons/startup-skill --skill startup-positioning --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From ferdinandobons/startup-skill, a repository with 576 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.