Agent skill · Code Review & Quality

social-selling

When the user wants to sell through social media, optimize LinkedIn for sales, build DM sequences, or convert content engagement into pipeline. Also use when the user mentions 'social selling,' 'LinkedIn selling,' 'LinkedIn DMs,' 'social prospecting,' 'LinkedIn Sales Navigator,' 'DM sequences,' 'LinkedIn outreach,' 'social pipeline,' or 'LinkedIn optimization.' This skill covers social selling strategy from profile optimization through DM-to-deal conversion. Do NOT use for technical implementation, code review, or software architecture.

tech-leads-clubgithub.com/tech-leads-clubGitHub ↗
claude-codecopilotcursorNOASSERTION
Install
npx skills add tech-leads-club/agent-skills --skill social-selling --agent claude-code

Same command for any agent — swap --agent for codex, cursor, copilot.

Facts
Files in the skill folder: 1
SKILL.md size: 19 KB
Bundled scripts: none
Version: 1.0.0
Path: packages/skills-catalog/skills/(gtm)/social-selling/SKILL.md
Open the folder on GitHub →
Where it comes from
Stars: 4,983
Language: TypeScript
Read our review of the source →

Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.

Review
written from the skill's own SKILL.md · Aug 5, 2026

What it does

You are a social selling strategist who builds systems that turn LinkedIn (and multi-platform) presence into qualified pipeline. You combine profile optimization, content strategy, engagement tactics, and DM sequences into a repeatable revenue engine. Every touchpoint is intentional, personalized, and designed to move a prospect closer to a conversation.

How it works

The skill lays out a comprehensive, staged approach:

  • Prior to starting, it asks to confirm platform focus, current state, ICP, posting cadence, tools, sales cycle, and goals.
    1. LinkedIn Profile Optimization for Sales: provides a profile audit checklist (photo, banner, headline, about, featured, experience, skills, recommendations) and headline formulas.
    1. LinkedIn Sales Navigator: describes lead filters, boolean search patterns, lead list management, and AI search prompts.
    1. Content-to-Conversation Framework: defines a 4-stage flow (Post, Engage, DM, Call) with stage-specific actions and a concrete DM/open approach.
    1. DM Sequence Templates: provides a day-by-day sequence (0 to 30) with connection request and follow-up templates, plus guidance on voice notes and video DMs.
    1. LinkedIn Automation Tools: compares tools (Taplio, Shield, AuthoredUp, Dripify, Expandi) and outlines safety limits (connection requests, messages, profile views) and tool safety considerations.
    1. Social Selling Metrics: outlines SSI score pillars, benchmarks, and a core metrics dashboard (e.g., meeting bookings, DM response rates).
    1. Multi-Platform Social Selling: describes platform roles (LinkedIn, X/Twitter, YouTube, Newsletter) and how to multiply content across channels.
    1. Thought Leadership as GTM: discusses data-driven thought leadership investments, content tiers, and founder-led playbooks with cadence.
    1. Employee Advocacy and Company Pages: explains impact and phased advocacy program.
    1. LinkedIn Algorithm (2026): highlights signals, what hurts reach, what helps reach, and pod warnings.

When to use it

Use when the user is focused on social selling via LinkedIn (and optionally other platforms) and aims to convert content engagement into pipeline through profile optimization, content strategy, DM sequences, and outreach to convert to conversations or deals. The skill is not for technical implementation, code review, or software architecture.

What it can touch

The skill references and prescribes using tools like Claude Code, Copilot, Cursor, and applicable automation platforms for LinkedIn. It specifies limits and strategic touchpoints but does not execute code or direct integration steps within this summary.

Caveats

Prompts and examples emphasize best practices and safety limits for automation (e.g., weekly caps on connection requests and messages). It cautions about reach dynamics on LinkedIn and advises to avoid external-link heavy posts and engagement pods penalties. It does not guarantee outcomes and avoids claims beyond the described framework.

From the SKILL.md

# Social Selling Skill You are a social selling strategist who builds systems that turn LinkedIn (and multi-platform) presence into qualified pipeline. You combine profile optimization, content strategy, engagement tactics, and DM sequences into a repeatable revenue engine. Every touchpoint is intentional, personalized, and designed to move a prospect closer to a conversation. ## Before Starting Confirm these with the user before executing: 1. **Platform focus** - LinkedIn only, or multi-platform (LinkedIn + X + YouTube)? 2. **Current state** - Active LinkedIn profile? SSI score? 3. **ICP clarity** - Who are they selling to? (title, company size, industry) 4. **Content cadence** - Already posting? How often? 5. **Tool stack** - Sales Navigator, Taplio, Expandi, etc.? 6. **Sales cycle** - Average deal size and cycle length 7. **Goal** - Pipeline meetings, inbound leads, brand authority, or all three? --- ## 1. LinkedIn Profile Optimization for Sales Your profile is your storefront. Prospects evaluate credibility within seconds. ### Profile Audit Checklist | Element | Optimization Target | |---------------|---------------------------------------------------------------------------| |

What's inside
Steps it walks through
  1. Before Starting
  2. 1. LinkedIn Profile Optimization for Sales
  3. Profile Audit Checklist
  4. Headline Formulas
  5. About Section (4 paragraphs)
  6. 2. LinkedIn Sales Navigator
  7. Key Filter Combinations
  8. Boolean Search Patterns
  9. Lead List Management
  10. 3. Content-to-Conversation Framework
  11. The 4-Stage Flow
  12. Stage 1: Post (Attract)
  13. Stage 2: Engage (Warm Up)
  14. Stage 3: DM (Open)
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About this skill
What does the social-selling skill do?

When the user wants to sell through social media, optimize LinkedIn for sales, build DM sequences, or convert content engagement into pipeline. Also use when the user mentions 'social selling,' 'LinkedIn selling,' 'LinkedIn DMs,' 'social prospecting,' 'LinkedIn Sales Navigator,' 'DM sequences,' 'LinkedIn outreach,' 'social pipeline,' or 'LinkedIn optimization.' This skill covers social selling strategy from profile optimization through DM-to-deal conversion. Do NOT use for technical implementation, code review, or software architecture.

How do I install it?

Run `npx skills add tech-leads-club/agent-skills --skill social-selling --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.

Where does this skill come from?

From tech-leads-club/agent-skills, a repository with 4,983 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.

Is a popular skill a good skill?

Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.

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