social-media-strategy
Build a social media strategy for a brand, product, or creator. Use when asked to create a social media strategy, define a social content strategy, plan content pillars, set social KPIs, or build a posting framework. Produces a complete strategy with audience definition, platform selection, content pillars, posting cadence, KPIs, and a 4-week starter calendar.
npx skills add mohitagw15856/pm-claude-skills --skill social-media-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Social Media Strategy Skill This skill produces a complete social media strategy covering audience definition, platform rationale, content pillars, posting cadence, tone of voice guidelines, measurement framework, and a 4-week starter content calendar. Output is ready for a marketing team, founder, or agency to execute immediately. ## Required Inputs Ask the user for these if not provided: - **Brand / product / creator name** - **What you're promoting** — product, service, personal brand, community, or event - **Target audience** — who are you trying to reach? (job title, age, interests, platforms they use) - **Business goal** — what does social need to achieve? (brand awareness / lead generation / community building / sales / recruitment) - **Current social presence** — which platforms are you on? What's working, what isn't? - **Competitors or aspirational accounts** — who does social well in your space? - **Resources** — how many people and how much time per week can you dedicate to social? ## Output Structure --- # Social Media Strategy: [Brand / Product / Creator] **Goal:** [Primary business goal] **Audience:** [1-sentence description of primary audience] **Timeframe:** [e.g.
- Required Inputs
- Output Structure
- 1. Audience Profile
- 2. Platform Strategy
- 3. Content Pillars
- Pillar 1: [Name — e.g. "Behind the build"]
- Pillar 2: [Name — e.g. "Practical education"]
- Pillar 3: [Name — e.g. "Social proof and community"]
- Pillar 4: [Name — e.g. "Point of view"]
- 4. Tone of Voice
- 5. Posting Cadence & Workflow
- 6. Growth Tactics
- 7. Measurement Framework
- 8. 4-Week Starter Content Calendar
What does the social-media-strategy skill do?
Build a social media strategy for a brand, product, or creator. Use when asked to create a social media strategy, define a social content strategy, plan content pillars, set social KPIs, or build a posting framework. Produces a complete strategy with audience definition, platform selection, content pillars, posting cadence, KPIs, and a 4-week starter calendar.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill social-media-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.