social-media-audit
Audit an existing social media presence across all active platforms. Use when asked to review social media performance, analyse a brand's social presence, benchmark against competitors, or identify what's working and what isn't. Produces a scored audit with platform-by-platform analysis, content performance review, competitive benchmarking, and a prioritised action plan.
npx skills add mohitagw15856/pm-claude-skills --skill social-media-audit --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Social Media Audit Skill This skill produces a comprehensive social media audit covering profile completeness, content performance, audience engagement, posting consistency, competitive position, and a prioritised improvement plan. Output is ready for a social media manager, marketing lead, or agency to act on immediately. ## Required Inputs Ask the user for these if not provided: - **Brand / handle name** — which account(s) to audit - **Active platforms** — which social channels to include (LinkedIn, Instagram, X/Twitter, TikTok, YouTube, Facebook, etc.) - **Audit timeframe** — what period to review (e.g. last 90 days, last 6 months) - **Business goal** — what social media should be achieving (brand awareness / lead gen / community / sales) - **Competitor handles** — 2–3 competitors or benchmark accounts for comparison - **Available metrics** — follower count, average engagement rate, post frequency, reach, impressions (if the user has them) ## Output Structure --- # Social Media Audit: [Brand Name] **Audit period:** [e.g. Feb–Apr 2026] **Platforms audited:** [List] **Audited by:** [Name / role] **Date:** [Date] **Overall health score:** [X / 100] --- ## 1. Audit Summary — Healt
- Required Inputs
- Output Structure
- 1. Audit Summary — Health Score
- 2. Platform-by-Platform Analysis
- [Platform Name] — Score: [X/10]
- 3. Competitive Benchmarking
- 4. Content Strategy Assessment
- 5. Audience Insights
- 6. Prioritised Action Plan
- 🔴 Do immediately (this week)
- 🟡 Do this month
- 🟢 Do this quarter
- 7. 30-Day Quick Win Plan
- Quality Checks
What does the social-media-audit skill do?
Audit an existing social media presence across all active platforms. Use when asked to review social media performance, analyse a brand's social presence, benchmark against competitors, or identify what's working and what isn't. Produces a scored audit with platform-by-platform analysis, content performance review, competitive benchmarking, and a prioritised action plan.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill social-media-audit --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.