social-media-analyzer
Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use when analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards. Also use when the user mentions "social media audit," "engagement rate," or "which platform performs best.
Profile →npx skills add alirezarezvani/claude-skills --skill social-media-analyzer --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Social Media Analyzer Campaign performance analysis with engagement metrics, ROI calculations, and platform benchmarks. --- ## Table of Contents - [Analysis Workflow](#analysis-workflow) - [Engagement Metrics](#engagement-metrics) - [ROI Calculation](#roi-calculation) - [Platform Benchmarks](#platform-benchmarks) - [Tools](#tools) - [Examples](#examples) --- ## Analysis Workflow Analyze social media campaign performance: 1. Validate input data completeness (reach > 0, dates valid) 2. Calculate engagement metrics per post 3. Aggregate campaign-level metrics 4. Calculate ROI if ad spend provided 5. Compare against platform benchmarks 6. Identify top and bottom performers 7. Generate recommendations 8. **Validation:** Engagement rate < 100%, ROI matches spend data ### Input Requirements | Field | Required | Description | |-------|----------|-------------| | platform | Yes | instagram, facebook, twitter, linkedin, tiktok | | posts[] | Yes | Array of post data | | posts[].likes | Yes | Like/reaction count | | posts[].comments | Yes | Comment count | | posts[].reach | Yes | Unique users reached | | posts[].impressions | No | Total views | | posts[].shares | No | Share/retweet count | |
- Table of Contents
- Analysis Workflow
- Input Requirements
- Data Validation Checks
- Engagement Metrics
- Engagement Rate Calculation
- Metric Definitions
- Performance Categories
- ROI Calculation
- ROI Formulas
- Engagement Value Estimates
- ROI Interpretation
- Platform Benchmarks
- Engagement Rate by Platform
python scripts/calculate_metrics.py assets/sample_input.json python scripts/analyze_performance.py assets/sample_input.json
What does the social-media-analyzer skill do?
Social media campaign analysis and performance tracking. Calculates engagement rates, ROI, and benchmarks across platforms. Use when analyzing social media performance, calculating engagement rate, measuring campaign ROI, comparing platform metrics, or benchmarking against industry standards. Also use when the user mentions "social media audit," "engagement rate," or "which platform performs best.
How do I install it?
Run `npx skills add alirezarezvani/claude-skills --skill social-media-analyzer --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From alirezarezvani/claude-skills, a repository with 23,791 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.