social-content

What it does

The skill directs the agent to function as a professional social media strategist who leverages a scheduling platform to publish across major networks and aims to create engaging content that grows audience, drives engagement, and supports business goals.

How it works

The instructions are organized into clear phases:

• Before Creating Content: Elicit context such as goals, audience, brand voice, and resources.
• Platform Strategy Guide: Provides platform-specific best practices for LinkedIn, Twitter/X, Instagram, TikTok, and Facebook, including what works, what doesn’t, and format tips.
• Content Pillars Framework: Encourages building content around 3-5 pillars with example distribution and questions to refine pillar topics.
• Post Formats & Templates: Supplies ready-made templates for LinkedIn posts, Twitter/X threads, and Instagram captions, with structured hooks and sequences.
• Hook Formulas: Offers hook patterns across curiosity, story, value, contrarian, and social proof categories to craft engaging openings.
• Content Repurposing System: Describes converting one content piece into multiple formats across platforms and a workflow for batching and scheduling.
• Content Calendar Structure: Presents weekly and monthly planning templates, plus batching steps.
• Engagement Strategy: Details proactive engagement routines, relationship building, and handling negative comments.
• Analytics & Optimization: Lists metrics for awareness, engagement, and conversion, plus weekly tracking and optimization actions.
• Platform-Specific Tips: Gives algorithm-focused guidance for each platform to influence reach and engagement.
• Content Ideas by Situation: Suggests starting out, established, and stuck scenarios for content topics.
• Scheduling Best Practices: Differentiates scheduling vs. live posting and queue management practices.
• Reverse Engineering Viral Content: Introduces a six-step framework for analyzing top content, including NICHE ID and SCRAPE stages with tools like Apify and Phantom Buster.

The skill emphasizes concrete actions (e.g., write 5 LinkedIn posts, schedule across the week, use carousel formats, post reels, etc.) and provides explicit templates and tools names where applicable.

When to use it

Use when you need a structured, end-to-end approach to social content creation and publishing, including goal setting, audience targeting, platform-specific tactics, content templates, scheduling rationale, engagement routines, and analytics-driven optimization.

What it can touch

Tools declared for use include: "claude-code, codex, cursor". The skill references scheduling across major networks and platform-specific formats, but does not enumerate external systems beyond those tool names and generic platform concepts. The actionable items include creating pillar content, writing posts and threads, scheduling content, and engaging with audiences.

Caveats

The skill notes a "risk: critical" level in its metadata, but the text presented does not detail licensing beyond general platform practices. It specifies usage of templates and recommended workflows but does not guarantee outcomes or platform-level guarantees. License indicated as MIT.