social-ad-campaign
Plan and write a paid social advertising campaign. Use when asked to build a paid social campaign, create Meta/LinkedIn/TikTok/X ad copy, define a social ad strategy, or plan an advertising funnel across social platforms. Produces a complete campaign plan with audience targeting, ad set structure, copy for each ad format, budget allocation, and measurement framework.
npx skills add mohitagw15856/pm-claude-skills --skill social-ad-campaign --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Social Ad Campaign Skill This skill produces a complete paid social advertising campaign plan covering campaign objective, audience targeting, funnel structure, ad set architecture, ad copy and creative briefs for each format, budget allocation, bidding strategy, and a measurement framework. Output is ready for a media buyer, performance marketer, or social team to execute. ## Required Inputs Ask the user for these if not provided: - **Brand / product name** - **Campaign objective** — what are you trying to achieve? (traffic / leads / conversions / brand awareness / app installs / video views / event promotion) - **Platform(s)** — Meta (Facebook/Instagram), LinkedIn, TikTok, X/Twitter, Pinterest, Snapchat - **Target audience** — who are you trying to reach? (demographics, interests, job titles, behaviours, lookalikes) - **Budget** — total campaign budget and timeframe (e.g. £5,000 over 4 weeks) - **Offer / landing page** — what is the ad driving to? (free trial, product page, lead form, event sign-up) - **Key message** — the single most important thing the ad must communicate ## Output Structure --- # Paid Social Campaign Plan: [Brand] — [Campaign Name] **Campaign objective:** [e
- Required Inputs
- Output Structure
- 1. Campaign Strategy Overview
- 2. Audience Targeting
- Audience 1: [Cold — Primary Target]
- Audience 2: [Warm — Engagement Retargeting]
- Audience 3: [Hot — Conversion Retargeting]
- Audience 4: [Lookalike]
- 3. Campaign Structure
- Meta Campaign Architecture
- LinkedIn Campaign Architecture
- 4. Ad Copy
- Format 1: Video Ad (15–30 seconds) — TOFU
- Format 2: Static Image Ad — TOFU/MOFU
What does the social-ad-campaign skill do?
Plan and write a paid social advertising campaign. Use when asked to build a paid social campaign, create Meta/LinkedIn/TikTok/X ad copy, define a social ad strategy, or plan an advertising funnel across social platforms. Produces a complete campaign plan with audience targeting, ad set structure, copy for each ad format, budget allocation, and measurement framework.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill social-ad-campaign --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.