serp-features
When the user wants to understand or optimize for SERP feature types (PAA, sitelinks, rich results, AI Overviews). Also use when the user mentions "SERP," "SERP features," "search result features," "People Also Ask," "PAA," "sitelinks," "knowledge panel," "local pack," "rich results," "zero-click," "SERP types," "AI Overviews," "Bing Copilot," or "Yandex AI." For JSON-LD and rich result implementation, use schema-markup. For organic strategy and roadmap, use seo-strategy.
npx skills add kostja94/marketing-skills --skill serp-features --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO On-Page: SERP Features Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **SERP feature types**: Organic enhancements, universal results, paid, knowledge - **Obtainability**: Which features are achievable; which require authority/partnerships - **Optimization**: Content, schema, and structure for each feature type - **Impact**: CTR, zero-click, traffic implications ## What Is a SERP Feature? A **SERP feature** is any result on a search results page that is **not** a traditional organic blue link. Features provide quick answers, visual enhancements, or alternative result types (images, local, news, etc.). ## Rich Results vs Featured Snippets | Dimension | Rich Results | Featured Snippets | |-----------|-
- Scope
- What Is a SERP Feature?
- Rich Results vs Featured Snippets
- SERP Features ↔ Schema ↔ Rich Results (Strongly Related)
- SERP Feature Categories
- 1. Organic Enhancements (Achievable)
- 2. Universal Results
- 3. Knowledge / Entity (Limited Obtainability)
- 4. Paid
- 5. AI Search Summaries (SERP Feature)
- 6. Other Newer (2025+)
- Optimization by Feature
- Zero-Click: SERP Features That Satisfy Intent Without a Click
- SERP Features That Cause Zero-Click
What does the serp-features skill do?
When the user wants to understand or optimize for SERP feature types (PAA, sitelinks, rich results, AI Overviews). Also use when the user mentions "SERP," "SERP features," "search result features," "People Also Ask," "PAA," "sitelinks," "knowledge panel," "local pack," "rich results," "zero-click," "SERP types," "AI Overviews," "Bing Copilot," or "Yandex AI." For JSON-LD and rich result implementation, use schema-markup. For organic strategy and roadmap, use seo-strategy.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill serp-features --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.