sequence-performance
Email campaign/sequence performance review composite. Pulls campaign data (sends, opens, replies, bounces), reads actual email copy and subject lines, analyzes reply content (objections, positive interest, questions), and produces a diagnostic report covering quantitative metrics, copy quality, lead quality, and actionable recommendations. Tool-agnostic — works with Smartlead (MCP), Instantly, Outreach, Lemlist, Apollo, or CSV data.
npx skills add gooseworks-ai/goose-skills --skill sequence-performance --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Sequence Performance Goes beyond vanity metrics. Most campaign reports tell you open rate and reply rate. This skill reads the actual emails you sent, reads every reply you received, classifies the responses, evaluates your copy, evaluates your lead quality, and tells you specifically what's working, what's not, and what to do about it. **Three layers of analysis:** 1. **Quantitative:** The numbers — sends, opens, replies, bounces, conversions, by touch and by variant 2. **Qualitative (Copy):** Are the subject lines, email bodies, CTAs, and personalization actually good? 3. **Qualitative (Replies):** What are people actually saying? What objections keep coming up? ## When to Use Use this skill when: - User says "how's my campaign doing", "sequence performance", "campaign review", "email analytics" - User says "analyze my outreach", "why isn't my campaign working", "review my email results" - A campaign has been running for 7+ days and has meaningful data ## Phase 0: Intake ### Outreach Tool 1. What outreach tool do you use? (Smartlead / Instantly / Outreach.io / Lemlist / Apollo / Other) 2. How do we access campaign data? (MCP tools / API / CSV export / paste metrics) ### Campaig
- When to Use
- Phase 0: Intake
- Outreach Tool
- Campaign Selection
- Your Company Context (for copy evaluation)
- Benchmark Context
- Step 1: Pull Campaign Data
- A) Campaign Metrics
- B) Email Copy (Sequence Content)
- C) Reply Content
- Human Checkpoint
- Step 2: Quantitative Analysis
- Benchmarks
- Calculate
What does the sequence-performance skill do?
Email campaign/sequence performance review composite. Pulls campaign data (sends, opens, replies, bounces), reads actual email copy and subject lines, analyzes reply content (objections, positive interest, questions), and produces a diagnostic report covering quantitative metrics, copy quality, lead quality, and actionable recommendations. Tool-agnostic — works with Smartlead (MCP), Instantly, Outreach, Lemlist, Apollo, or CSV data.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill sequence-performance --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.