seo-opportunity-finder
Find quick-win SEO content opportunities by comparing your site's existing content against competitor keyword rankings. Chains site-content-catalog and seo-domain-analyzer to build a content inventory, then identifies gaps — topics competitors rank for that you don't cover yet. Outputs a prioritized list of posts to write or update. Use when a seed/Series A team wants to start winning organic traffic without guessing.
npx skills add gooseworks-ai/goose-skills --skill seo-opportunity-finder --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO Opportunity Finder Identify the highest-leverage content gaps between your site and competitors. Combines a crawl of your existing content with competitor keyword/traffic analysis to surface a prioritized list of posts worth writing. **Core principle:** Don't start from a blank keyword list. Start by knowing what you have, then find what competitors have that you don't — and pick the gaps most likely to convert. ## When to Use - "Find SEO content gaps vs our competitors" - "What topics should we write about to rank?" - "We're starting a blog — where should we focus first?" - "What keywords are [competitor] ranking for that we're missing?" ## Phase 0: Intake 1. Your website URL (e.g., `https://yourcompany.com`) 2. 2-3 competitor URLs to compare against 3. Primary ICP — who are you trying to attract? (This filters for commercial intent vs. general traffic) 4. Any topics/keyword themes that are definitely in scope? (Optional — helps prioritize output) ## Phase 1: Catalog Your Existing Content Build an inventory of the target site's current pages and posts: 1. Fetch sitemap.xml (check `/sitemap.xml`, `/sitemap_index.xml`, `robots.txt` for `Sitemap:` directives) 2. Fall back to RS
- When to Use
- Phase 0: Intake
- Phase 1: Catalog Your Existing Content
- Phase 2: Analyze Competitor SEO Footprint
- Phase 3: Identify Gaps
- Gap Classification
- Commercial Intent Filter
- Phase 4: Synthesize & Output
- Cost
- Tools Required
- Trigger Phrases
What does the seo-opportunity-finder skill do?
Find quick-win SEO content opportunities by comparing your site's existing content against competitor keyword rankings. Chains site-content-catalog and seo-domain-analyzer to build a content inventory, then identifies gaps — topics competitors rank for that you don't cover yet. Outputs a prioritized list of posts to write or update. Use when a seed/Series A team wants to start winning organic traffic without guessing.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill seo-opportunity-finder --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.