seo-offpage
Plan and execute off-page SEO including link building, digital PR, brand mentions, citation building, and external authority signals. Use this skill whenever the user wants to build backlinks, plan a digital PR campaign, list local citations, run guest post outreach, develop linkable assets, recover lost links, or audit a backlink profile for risk. Triggers on link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, HARO, podcast outreach, off-page SEO, anchor text, link velocity, toxic backlinks, disavow. Also trigger
Profile →npx skills add rampstackco/claude-skills --skill seo-offpage --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Off-Page SEO Build the external signals that earn rankings: backlinks, brand mentions, citations, and trusted sources pointing back to the site. Stack-agnostic. --- ## When to use - Planning a link-building strategy - Running digital PR or earned-media campaigns - Building citations for a local business - Developing linkable assets (research, tools, calculators) - Recovering lost backlinks after a migration or audit - Auditing a backlink profile for spam or toxicity - Pitching guest posts, podcast appearances, or expert quotes ## When NOT to use - On-site optimization (use `seo-onpage` or `seo-technical`) - Keyword research and content planning (use `seo-keyword`) - Competitor backlink research alone (start with `seo-competitor`, then return here for outreach planning) - Paid link buying (this skill does not endorse or facilitate that) --- ## Required inputs - The site or brand getting the links - The audience and category - A backlink tool (Ahrefs, Semrush, Moz, Majestic, or similar) for prospecting and monitoring - A target outcome (rank for X, build authority in Y, recover from Z) --- ## The framework: 4 strategies Off-page work splits into four strategy types. Most programs b
- When to use
- When NOT to use
- Required inputs
- The framework: 4 strategies
- 1. Earned media
- 2. Owned assets
- 3. Partnerships and relationships
- 4. Citations and listings
- Workflow
- Failure patterns
- Output format
- Reference files
What does the seo-offpage skill do?
Plan and execute off-page SEO including link building, digital PR, brand mentions, citation building, and external authority signals. Use this skill whenever the user wants to build backlinks, plan a digital PR campaign, list local citations, run guest post outreach, develop linkable assets, recover lost links, or audit a backlink profile for risk. Triggers on link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, HARO, podcast outreach, off-page SEO, anchor text, link velocity, toxic backlinks, disavow. Also trigger
How do I install it?
Run `npx skills add rampstackco/claude-skills --skill seo-offpage --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rampstackco/claude-skills, a repository with 515 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.