seo-keyword-gap-audit
Find keywords competitors rank for that the target property does not, and prioritize them by opportunity. Uses Ahrefs MCP for keyword and competitor data. Use this skill when planning content investment, identifying quick wins, building a content calendar against a competitor set, or scoping a market entry. Triggers on keyword gap, content gap, competitor keywords, opportunity keywords, what should we target, where are competitors winning, keyword opportunity. Also triggers when planning content for a new market or after losing organic share to a specific competitor.
Profile →npx skills add rampstackco/claude-skills --skill seo-keyword-gap-audit --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# SEO Keyword Gap Audit Find keyword opportunities by comparing the target property's organic footprint against a competitor set, using Ahrefs MCP data. Stack-agnostic. Produces a prioritized list of keywords to target with new or improved content. --- ## When to use - Planning content investment for the next quarter - Identifying quick-win keywords for fast organic gains - Scoping market entry into a new vertical - Refreshing a stale content strategy - Diagnosing why a competitor is gaining organic share - Pre-acquisition due diligence on growth ceiling ## When NOT to use - Pure keyword discovery without a competitor frame (use `seo-keyword`) - Single-page optimization (use `seo-onpage`) - Content audit on existing pages (use `seo-content-audit`) - Topic and pillar planning (use `content-strategy`) --- ## Required inputs - Target property - Competitor set (3-5 properties with overlapping intent and audience) - Target market and language - Business priorities (which segments matter most) - Existing content inventory (URLs and primary topics) - Confirmation Ahrefs MCP is connected --- ## The framework: the gap matrix A keyword can fall into one of four cells based on whether the tar
- When to use
- When NOT to use
- Required inputs
- The framework: the gap matrix
- Pure gap (top focus)
- Shared territory
- Unique territory
- Untouched
- Opportunity scoring
- Scoring dimensions
- Opportunity score formula
- Banding for action
- Workflow
- Failure patterns
What does the seo-keyword-gap-audit skill do?
Find keywords competitors rank for that the target property does not, and prioritize them by opportunity. Uses Ahrefs MCP for keyword and competitor data. Use this skill when planning content investment, identifying quick wins, building a content calendar against a competitor set, or scoping a market entry. Triggers on keyword gap, content gap, competitor keywords, opportunity keywords, what should we target, where are competitors winning, keyword opportunity. Also triggers when planning content for a new market or after losing organic share to a specific competitor.
How do I install it?
Run `npx skills add rampstackco/claude-skills --skill seo-keyword-gap-audit --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rampstackco/claude-skills, a repository with 515 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.