sales-motion-design

What it does

The skill instructs the agent to act as a go-to-market strategist specializing in sales motion architecture, product-led growth, and value delivery design. It focuses on helping users choose between PLG and sales-led motions, design a sales motion, optimize time-to-first-value, and build value-before-purchase experiences. It also covers go-to-market motion architecture and specifies when to use the skill (based on mentions of PLG, product-led growth, sales-led, sales motion, free trials, freemium, self-serve, demo-first, time-to-first-value, TTFV, or agent-led sales). It explicitly states that it should not be used for technical implementation, code review, or software architecture.

How it works

• It begins with gathering inputs from the user: product type, average deal size, product complexity, current motion, team size, target buyer, funding stage, current CAC/payback, and biggest bottleneck. If skipped, the agent should assume reasonable defaults and state them.
• It uses a Motion Selection Matrix to place the situation on price vs. complexity axes and determine a primary motion: Pure PLG, PLG + Sales Hybrid, Sales-Assisted PLG, Sales-Led, or related archetypes. It then considers decision criteria beyond price and complexity (signals like self-evaluation ability, time-to-value, multi-stakeholder buying, compliance needs, product configuration, network effects, and deal cycles) and applies a scoring framework to categorize into PLG, hybrid, or sales-led.
• It details Motion Archetypes (2A–2E): Pure PLG, PLG + Sales Hybrid, Sales-Assisted PLG, Sales-Led, and Agent-Led Discovery, outlining when each works, example companies, and relevant funnel shapes, signals, performance metrics, requirements, and risks.
• It covers Value-Before-Purchase Experiences and ranks tactics (Free audit/scan, Interactive demo, Prebuilt workflow/template, Sandbox, Live workshop/webinar, ROI calculator, Free tier/freemium) with guidance on where each tactic fits and concrete implementation notes (e.g., automation, tools like Navattic/Storylane/Arcade/Consensus for interactive demos).
• It addresses Time-to-First-Value (TTFV) as a North Star, providing benchmarks by product type and a stepwise optimization process (MAP, ELIMINATE, PRELOAD, GUIDE, MEASURE) plus anti-patterns to avoid.
• It describes Hybrid Motion Architecture, explaining how PLG acquisition feeds qualification, conversion, and expansion, and lists signals for adding sales to PLG as well as a recommended hybrid team structure by ARR stage.

When to use it

Use when the user mentions PLG, product-led growth, sales-led, sales motion, free trial, freemium, self-serve, demo-first, time-to-first-value, TTFV, or agent-led sales, and when the user seeks guidance on motion selection, value delivery design, or GTM motion architecture. Do not use for technical implementation tasks.

What it can touch

The skill involves high-level GTM strategy, motion selection, and value-delivery design. It references tool categories and concrete platforms relevant to demonstrations (e.g., Navattic, Storylane, Arcade, Consensus) and analytics (Amplitude/Mixpanel/PostHog), but does not prescribe code changes or architectural artifacts. It specifies inputs to gather and outputs to generate in terms of motions, tactics, and organizational structures.

Caveats

The content assumes user-provided or assumed inputs and presents model-based recommendations rather than guaranteed outcomes. It does not cover technical implementation, code review, or software architecture, and relies on stated signals and benchmarks that may vary by context.