sales-call-prep
Pre-sales-call intelligence composite. Deep dives on the person AND their company before a sales call, then maps findings to your product to generate talking points, objection prep, and a call strategy. Goes beyond generic attendee research — this is sales-specific intelligence that helps SDRs, AEs, and founders walk into calls with a plan. Tool-agnostic — works with any CRM, research source, and calendar.
npx skills add gooseworks-ai/goose-skills --skill sales-call-prep --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
What it does
The skill performs pre-call research on both the person and their company, then translates findings into a tailored call strategy and talking points aligned with the user’s product. It produces an action plan for the sale, including talk tracks and objection preparation, targeted at SDRs, AEs, and founders for upcoming sales calls.
How it works
It operates as a composite that:
- Gathers context about the prospect and company from input (calendar or manual) and prior interactions.
- Builds an interaction timeline from CRM, outreach tools, and other sources to determine call type and objective.
- Determines the appropriate call strategy (cold discovery, warm discovery, demo, follow-up, negotiation, champion, executive) and outputs a call objective.
- Performs a company deep dive focusing on signals of need, budget, urgency, and competitive landscape across seven dimensions, using web search as the primary tool. (The seven dimensions and detailed data points are described in the skill, including overview, financial signals, pain indicators, and technology context.)
- Aligns findings to the product to produce a tailored call strategy with talking points and likely objections ready for handling.
When to use it
Trigger conditions include explicit user prompts to prep for a sales call, references to a company or person prior to a demo, notifications of an upcoming meeting with a prospect, or an upstream workflow that initiates call prep for sales meetings.
What it can touch
Inputs come from the user's context (calendar/manual) and from configured CRM/outreach sources. The skill relies on web research for the company deep dive and may reference prior interaction sources (CRM records, outreach tools, notes, calendar).
Caveats
The skill requires access to prior interaction data and company/prospect identifiers to function correctly. It emphasizes a sales-specific intelligence approach and does not claim outcomes beyond the described outputs (call strategy, talking points, and objection prep).
# Sales Call Prep The pre-call intelligence report that turns a 50/50 sales call into an 80/20 one. Researches the company (with a sales lens — not Wikipedia facts, but buying signals, pain indicators, competitive landscape, and budget context), researches the person (not just their bio, but their authority level, priorities, likely objections, and what they care about), then maps everything to your product to generate a specific call strategy. **What makes this different from `meeting-brief`:** | Dimension | `meeting-brief` | `sales-call-prep` | |-----------|-----------------|-------------------| | Focus | Who is this person? | How do I sell to this person? | | Company research | Basic overview | Sales-lens: pain signals, budget indicators, competitive stack, decision process | | Person research | LinkedIn + GitHub + news | Authority mapping, buying style, priorities, likely objections | | Product connection | None | Maps your product's value to their specific situation | | Output | Background brief | Call strategy with talk track, questions, and objection prep | | Audience | Anyone with a meeting | SDR, AE, founder walking into a sales call | ## When to Auto-Load Load this compos
- When to Auto-Load
- Step 0: Configuration (One-Time Setup)
- Your Product Context
- Data Source Config
- Step 1: Gather Context
- Input Contract
- Process
- Output Contract
- Step 2: Company Deep Dive
- Step 3: Person Deep Dive
- Step 4: Product-to-Prospect Mapping
- Step 5: Generate Call Strategy & Brief
- Report Structure
What does the sales-call-prep skill do?
Pre-sales-call intelligence composite. Deep dives on the person AND their company before a sales call, then maps findings to your product to generate talking points, objection prep, and a call strategy. Goes beyond generic attendee research — this is sales-specific intelligence that helps SDRs, AEs, and founders walk into calls with a plan. Tool-agnostic — works with any CRM, research source, and calendar.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill sales-call-prep --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.