sales-battlecard
Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines.
Profile →npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Sales Battlecard Skill Produces a practical one-page competitive battlecard that sales reps can use in calls — not a theoretical analysis. ## Required Inputs - **Your product/company** - **Competitor name** - **Your target customer** (ICP) - **Your top 3 differentiators** vs this competitor - **Common objections** when competing against them - **Known competitor weaknesses** ## Output Structure --- # Battlecard: [Your Product] vs [Competitor] Updated: [Date] — Review quarterly --- ### In One Sentence When a prospect mentions [Competitor], say: "[Your positioning in one sentence]" --- ### Why Customers Choose [Competitor] (Be honest about their genuine strengths) - [Strength 1] - [Strength 2] --- ### Why Customers Choose Us (Specific differentiators with proof points) - **[Differentiator 1]:** [Proof point — customer outcome or capability] - **[Differentiator 2]:** [Proof point] --- ### Objection Responses **"[Competitor] is cheaper"** "You are right their list price is lower. What our customers find is [specific TCO difference]. [Customer] saw [result]. Should we explore total cost of ownership?" **"We already use [Competitor]"** "That is helpful. What is working well? [Listen] A
- Required Inputs
- Output Structure
- In One Sentence
- Why Customers Choose [Competitor]
- Why Customers Choose Us
- Objection Responses
- Landmines to Plant
- Traps to Avoid
- When We Win / When We Lose
- Quality Checks
- Example Trigger Phrases
- Anti-Patterns
What does the sales-battlecard skill do?
Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill sales-battlecard --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.