retention-strategy
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
npx skills add kostja94/marketing-skills --skill retention --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategies: Retention Guides customer retention and churn prevention. Acquiring new customers costs 5–25× more than retaining; 5% retention improvement can increase profitability 25–95%. Use this skill when reducing churn, building retention programs, or identifying at-risk customers. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 4 (Audience), 9 (Documentation). Identify: 1. **Churn type**: Voluntary (active cancel) vs involuntary (payment failure) 2. **Signals**: Login frequency, feature usage, support tickets 3. **Stage**: Onboarding, expansion, renewal ## Churn Types | Type | Share | Causes | |------|-------|--------| | **Voluntary** | 60–80% | Pricing, missing features, poor onboarding, relationship | | **Involuntary** | 20–40% | Payment failures, expired cards, billing | **Predictability**: Most churn is predictable 30–90 days before cancellation v
- Initial Assessment
- Churn Types
- Proactive vs Reactive
- Retention Strategies
- User Value & Feedback
- Lifecycle Integration
- Output Format
- Related Skills
What does the retention-strategy skill do?
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill retention --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.