referral-program
Design a referral program that drives real word-of-mouth growth. Use when asked to build a referral or refer-a-friend program, create an incentive/reward structure, or turn happy users into a growth channel. Produces the incentive design (who gets what, when), the mechanics and trigger moment, fraud guardrails, and the unit-economics check — a program that pays back, not one that just burns budget.
npx skills add mohitagw15856/pm-claude-skills --skill referral-program --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Referral Program Skill A referral program turns happy customers into a growth channel — but most fail because the incentive is wrong, the ask comes at the wrong moment, or the economics don't work. This skill designs one that does: the right reward for both sides, the trigger at peak satisfaction, fraud guardrails, and a payback check so it's growth, not a giveaway. ## Required Inputs Ask for these only if they aren't already provided: - **The product & economics** — what you sell, price/margin, and roughly your CAC and LTV (so rewards can be sized). - **The "aha" / happy moment** — when users feel the value most (the right time to ask). - **Audience motivation** — would they refer for cash, credit, status, or to help a friend? B2C vs B2B differs a lot. - **Constraints** — budget per referral, legal/region limits, what's technically feasible. ## Output Format ### Referral program: [product] **1. Incentive design** — who gets what, and when it pays out: | Side | Reward | Triggers when | Why this reward | |---|---|---|---| | Referrer | | (e.g. friend's first purchase) | | | Referred friend | | (e.g. on signup) | | Double-sided usually beats one-sided. Reward the *outcome* you want
- Required Inputs
- Output Format
- Referral program: [product]
- Quality Checks
- Anti-Patterns
- Based On
What does the referral-program skill do?
Design a referral program that drives real word-of-mouth growth. Use when asked to build a referral or refer-a-friend program, create an incentive/reward structure, or turn happy users into a growth channel. Produces the incentive design (who gets what, when), the mechanics and trigger moment, fraud guardrails, and the unit-economics check — a program that pays back, not one that just burns budget.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill referral-program --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.