referral-program
When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions "referral program," "referral marketing," "user referral," "refer-a-friend," "word-of-mouth growth," "referral rewards," "referral tracking," "referral code," "referral incentives," or "viral loop." For referral landing copy, use landing-page-generator.
npx skills add kostja94/marketing-skills --skill referral-program --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Channels: Referral Guides referral program strategy for AI/SaaS products. Leverage existing users to drive growth; 3%-5% conversion vs 1%-2% for ads; CAC 50%-70% lower; referred users LTV 30%-50% higher, retention 20%-30% higher. Referral is necessity in overseas markets, not alternative. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and value proposition. Identify: 1. **Product type**: SaaS, AI tool, subscription 2. **User base**: Size, engagement, retention 3. **Goal**: Signups, purchases, or both ## Referral vs. Affiliate vs. Influencer | Dimension | Referral | Affiliate | Influencer | |-----------|----------|-----------|------------| | **Who** | Existing users | Professional promoters | KOLs | | **Incentive** | Discounts, credits | Commission | Fees, product | | **Barrier** | Low (all users) | Medium | High | | **Conversion** | 3%-5
- Initial Assessment
- Referral vs. Affiliate vs. Influencer
- Reward Models
- Mechanism Types
- Tracking & Attribution
- Fraud Prevention
- Design Framework
- Best Practices
- Implementation
- Tools
- KPIs
- Output Format
- Related Skills
What does the referral-program skill do?
When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions "referral program," "referral marketing," "user referral," "refer-a-friend," "word-of-mouth growth," "referral rewards," "referral tracking," "referral code," "referral incentives," or "viral loop." For referral landing copy, use landing-page-generator.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill referral-program --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.