rebranding-strategy
When the user wants to plan or execute a rebrand—domain change, 301 redirects, migration, or announcement. Also use when the user mentions "rebranding," "rebrand," "domain change," "domain migration," "301 redirect," "change domain name," "rebrand announcement," "social media rebrand," "brand launch," or "domain redirect." For domain choice, use domain-selection.
npx skills add kostja94/marketing-skills --skill rebranding --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategy: Rebranding Guides rebranding execution: domain change, 301 redirects, migration checklist, and communication (social media, internal). Plan for months, not days or weeks. See **domain-selection** for initial domain choice; **domain-architecture** for domain structure decisions; **multi-domain-brand-seo** when multiple domains coexist. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for brand and product info. Identify: 1. **Scope**: Full rebrand (name, domain, identity) vs partial (logo, messaging only) 2. **Domain change**: Yes or no; old → new mapping 3. **Timeline**: Target launch date; typical 4–12 weeks 4. **Channels**: Website, social, product UI, directories, email ## Rebranding Timeline (Typical) | Phase | Duration | Focus | |-------|----------|-------| | **Audit & plan** | Weeks 1–2 | Brand audit; inventory touchpoints; migration plan | | **P
- Initial Assessment
- Rebranding Timeline (Typical)
- 301 Redirect Best Practices
- Common Mistakes
- Domain Migration Checklist
- Pre-Migration
- Launch
- Post-Migration
- Social Media Announcement
- Three Phases
- What to Avoid
- Rebrand Story
- Internal Communication
- Output Format
What does the rebranding-strategy skill do?
When the user wants to plan or execute a rebrand—domain change, 301 redirects, migration, or announcement. Also use when the user mentions "rebranding," "rebrand," "domain change," "domain migration," "301 redirect," "change domain name," "rebrand announcement," "social media rebrand," "brand launch," or "domain redirect." For domain choice, use domain-selection.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill rebranding --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.