real-estate-content-production

What it does

Guides production of real estate marketing assets to reflect truthful property information, maintaining four separations: observed property facts, creative presentation, visualization/concept, and distribution compliance. It instructs creating a production brief before prompting or editing, detailing asset type, channels, jurisdiction, asset status, truth source, approval owner, and required disclosures. It includes an escalation/compliance map for when to escalate to broker/MLS, and enforces truthfulness standards for visuals, with high-risk changes requiring disclosure. It provides rules for fair advertising controls, FTC substantiation, and virtual staging/generator use, including a mandatory visible staging ledger for edited/generated visuals and explicit labeling of altered images. It emphasizes meeting MLS/brokerage rules and indicates volatile areas where local rules apply, offering safe defaults to publish both current and visualization sets when in doubt. It prescribes how to handle prompts and production workflows to avoid misrepresentation while enabling movable-property visualization.

How it works

• For every asset, maintain four separations: observed facts, creative presentation, visualization/concept, and distribution compliance. If blurred, pause and label, disclose, revise, or escalate.
• First action on a real-estate request: create a production brief with fields for property type, intended channels, jurisdiction/MLS, asset status, truth source, approval owner, and required disclosures. If rules are unknown, draft conservatively and mark volatility.
• Use the Compliance and Escalation map to decide when to escalate before publication based on material changes or disclosures.
• Apply Truthfulness standards to visuals, distinguishing usually acceptable edits from high-risk alterations that require disclosure.
• Refer to MLS/brokerage rules as volatile/local, and provide guidance on when to publish unaltered vs. visualization sets.
• Follow Fair-housing and FTC substantiation controls to keep claims proportionate to proof and avoid disallowed audience-targeted messaging.
• Use a visible staging ledger for edited/generated visuals with explicit labels and allowed/forbidden changes, preserving core property features.
• Include instructions for virtual staging and renovation concepts with disclosure language when applicable.

When to use it

• Use when creating, editing, reviewing, prompting, packaging, or approving real estate marketing content where property truthfulness, MLS compliance, fair-housing risk, staging disclosure, privacy, accessibility, platform variants, or real-estate QA matter.

What it can touch

• Tools listed: claude-code, codex, copilot, cursor.
• The skill prescribes producing a production brief and applying disclosure labels, but does not specify external data sources beyond the listed truth sources and disclosures.

Caveats

• Escalation required for significant changes to property features or undisclosed alterations.
• Local MLS/brokerage rules are volatile and must be verified at production time; examples are provided but not universal rules.
• Truthfulness standards require explicit labeling for virtual staging and generated visuals.
• If MLS/platform rules are unknown, produce a conservative draft and mark volatility.
• The skill emphasizes non-deceptive advertising and disclosure, with guidance to avoid protected-class biased targeting.