public-relations
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.
npx skills add kostja94/marketing-skills --skill public-relations --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Channels: Public Relations Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice). Identify: 1. **News angle**: Product launch, funding, partnership, milestone 2. **Audience**: Trade press, mainstream, bloggers 3. **Timing**: Embargo or immediate ## Press Release Structure | Section | Guideline | |---------|-----------| | **Header** | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo | | **Headline** | Under 100 chars; strong action verbs; "Why should I care?" | | **Subheadline** | Optional; additional context | | **Dateline** | City, state, date | | **Lead** | 5
- Initial Assessment
- Press Release Structure
- Lead Paragraph
- Quote Quality
- Writing Style
- Output Format
- Related Skills
What does the public-relations skill do?
When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill public-relations --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.