product-positioning-doc
Write a product positioning document and messaging framework. Use when asked to define product positioning, write a positioning statement, build a messaging framework, or create a messaging hierarchy. Produces a complete positioning doc with category definition, target customer, differentiation, proof points, messaging pillars, and persona-specific messaging.
npx skills add mohitagw15856/pm-claude-skills --skill product-positioning-doc --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Product Positioning Doc Skill This skill produces a complete product positioning document following the April Dunford positioning methodology. Output covers category definition, target customer, unique attributes, proof points, and a messaging hierarchy — ready to align GTM, marketing, sales, and product teams. ## Required Inputs Ask the user for these if not provided: - **Product name** and what it does - **Target customer** — who is it for? (role, company type, size) - **Problem it solves** — what pain or goal does it address? - **Key alternatives** — what do customers use today instead? (not just direct competitors — include status quo, spreadsheets, DIY) - **Differentiation** — what does this product do that alternatives cannot? (not features — capabilities that produce different outcomes) - **Proof points** — any customer data, case studies, metrics, or validation? - **Business goal** — is positioning for a new category, expansion into new segment, or repositioning away from a declining category? ## Output Structure --- # Positioning Document: [Product Name] **Version:** [1.0] **Owner:** [PMM / Founder / Marketing lead] **Date:** [Date] **Status:** [Draft / Reviewed / Approv
- Required Inputs
- Output Structure
- 1. Background & Context
- 2. Market Category
- 3. Target Customer
- 4. Competitive Alternatives
- 5. Unique Differentiated Attributes
- 6. Value Proof Points
- 7. Positioning Statement
- 8. Messaging Hierarchy
- Tagline (5–8 words)
- Value Proposition (1–2 sentences)
- Full Description (3–5 sentences)
- 9. Persona-Specific Messaging
What does the product-positioning-doc skill do?
Write a product positioning document and messaging framework. Use when asked to define product positioning, write a positioning statement, build a messaging framework, or create a messaging hierarchy. Produces a complete positioning doc with category definition, target customer, differentiation, proof points, messaging pillars, and persona-specific messaging.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill product-positioning-doc --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.