product-marketing
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to...
Profile →npx skills add sickn33/agentic-awesome-skills --skill product-marketing --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Product Marketing Context ## When to Use Use this skill when you need when the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to... You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves. The document is stored at `.agents/product-marketing.md`. ## Workflow ### Step 1: Check for Existing Context First, check if `.agents/product-marketing.md` already exists. Also check `.claude/product-marketing.md` and the legacy filename `product-marketing-context.md` (in either `.agents/` or `.claude/`) for older setups — if found anywhere other than `.agents/product-marketing.md`, offer to move it to the canonical location. **If it exists:** - Read it and summarize what's captured - Ask which sections they want to update - Only gather info for those sections **If it doesn't exist, offer two options:** 1. **Auto-draft fro
- When to Use
- Workflow
- Step 1: Check for Existing Context
- Step 2: Gather Information
- Sections to Capture
- 1. Product Overview
- 2. Target Audience
- 3. Personas (B2B only)
- 4. Problems & Pain Points
- 5. Competitive Landscape
- 6. Differentiation
- 7. Objections & Anti-Personas
- 8. Switching Dynamics
- 9. Customer Language
What does the product-marketing skill do?
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to...
How do I install it?
Run `npx skills add sickn33/agentic-awesome-skills --skill product-marketing --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From sickn33/agentic-awesome-skills, a repository with 44,414 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.