product-marketing-context
Create or update a reusable product marketing context document with positioning, audience, ICP, use cases, and messaging. Use at the start of a project to avoid repeating core marketing context across tasks.
Profile →npx skills add sickn33/agentic-awesome-skills --skill product-marketing-context --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Product Marketing Context You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves. ## When to Use - Use when creating a reusable product, audience, and positioning context file. - Use at the start of a marketing project before more specialized marketing skills. - Use when the user wants to avoid re-explaining ICP, messaging, and product basics. The document is stored at `.agents/product-marketing-context.md`. ## Workflow ### Step 1: Check for Existing Context First, check if `.agents/product-marketing-context.md` already exists. Also check `.claude/product-marketing-context.md` for older setups — if found there but not in `.agents/`, offer to move it. **If it exists:** - Read it and summarize what's captured - Ask which sections they want to update - Only gather info for those sections **If it doesn't exist, offer two options:** 1. **Auto-draft from codebase** (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and
- When to Use
- Workflow
- Step 1: Check for Existing Context
- Step 2: Gather Information
- Sections to Capture
- 1. Product Overview
- 2. Target Audience
- 3. Personas (B2B only)
- 4. Problems & Pain Points
- 5. Competitive Landscape
- 6. Differentiation
- 7. Objections & Anti-Personas
- 8. Switching Dynamics
- 9. Customer Language
What does the product-marketing-context skill do?
Create or update a reusable product marketing context document with positioning, audience, ICP, use cases, and messaging. Use at the start of a project to avoid repeating core marketing context across tasks.
How do I install it?
Run `npx skills add sickn33/agentic-awesome-skills --skill product-marketing-context --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From sickn33/agentic-awesome-skills, a repository with 44,414 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.