product-launch
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
Profile →npx skills add kostja94/marketing-skills --skill product-launch --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategies: Product Launch Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see **gtm-strategy**. For cold start (first users, no product yet), see **cold-start-strategy**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read full file. Identify: 1. **Launch type**: New product, major feature, market expansion 2. **GTM mode**: Sales-led, product-led, marketing-led, hybrid (from **gtm-strategy**) 3. **Channels**: PR, paid, organic, email, events ## Launch Checklist - [ ] GTM strategy defined (see **gtm-strategy**) - [ ] PMF validated (see **pmf-strategy**) - [ ] Target market and ICP clear - [ ] Messaging consistent across teams - [ ] Channel mix chosen (PR, pai
- Initial Assessment
- Launch Checklist
- Channel Mix
- Critical Success Factors
- Output Format
- Related Skills
What does the product-launch skill do?
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill product-launch --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.