pricing-strategy
When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.
npx skills add kostja94/marketing-skills --skill pricing-strategy --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Strategies: Pricing Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing **page** content and layout, see **pricing-page-generator**. For **discount** and promotional pricing, see **discount-marketing-strategy**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, value proposition, and competitors. Identify: 1. **Product type**: SaaS, tool, e-commerce 2. **Value metric**: What drives value (seats, usage, features) 3. **Market**: Competitor pricing; willingness to pay 4. **Goals**: Revenue, adoption, retention ## Pricing Models | Model | Use | |-------|-----| | **Subscription** | Recurring; monthly/annual; most SaaS | | **Freemium** | Free tier + paid; adoption then conversion | | **Usage-based** | Pay per use; API, credits | | **One-time** | Perpetu
- Initial Assessment
- Pricing Models
- Tier Design
- Anchoring & Presentation
- When to Use Discounts
- Output Format
- Related Skills
What does the pricing-strategy skill do?
When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill pricing-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.