Agent skill · Content & Marketing

price-increase-announcement

Announce a price increase without triggering a churn spike — the rationale, grandfathering, effective dates, the FAQ, and the internal brief so support isn't blindsided. Use when asked to announce a price increase, write pricing change comms, raise prices to customers, or communicate new pricing. Produces the customer email, the FAQ with objection handling, the grandfathering/transition terms, and the internal enablement brief. A pricing-comms craft, not a discount.

mohitagw15856github.com/mohitagw15856GitHub ↗
claude-codecursorMIT
Install
npx skills add mohitagw15856/pm-claude-skills --skill price-increase-announcement --agent claude-code

Same command for any agent — swap --agent for codex, cursor, copilot.

Facts
Files in the skill folder: 1
SKILL.md size: 4 KB
Bundled scripts: none
Path: skills/price-increase-announcement/SKILL.md
Open the folder on GitHub →
Where it comes from
Stars: 1,255
Language: HTML

Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.

From the SKILL.md

# Price Increase Announcement A price increase is a trust event, and most are botched by burying the number, over-justifying, or blindsiding support the day the emails land. This writes the version that respects the customer: the increase stated plainly and early, a reason that's true (usually more value delivered), a transition that softens the jump for loyal customers, and an internal brief so every rep can answer the angry reply. ## What This Skill Produces - **The customer announcement** — clear increase, honest reason, effective date, what's not changing - **Grandfathering / transition terms** — how existing customers are handled (locked price window, phased, or notice period) - **The FAQ** — the hard questions ("why now," "can I lock in," "I'll cancel") with real answers - **The internal brief** — talking points and the discount/save guardrails so support and sales are aligned ## Required Inputs Ask for these if not provided: - **The change** — old price → new price, which plans, and when it takes effect - **The real reason** — new capabilities, cost pressure, repositioning (the honest one, not a spin) - **Customer segments** — new vs existing, annual vs monthly, enterprise v

What's inside
Steps it walks through
  1. What This Skill Produces
  2. Required Inputs
  3. Framework: A Price Increase That Holds
  4. Output Format
  5. Customer email
  6. Transition terms
  7. FAQ
  8. Internal enablement brief
  9. Quality Checks
  10. Anti-Patterns
  11. Example Trigger Phrases
More from pm-claude-skills
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About this skill
What does the price-increase-announcement skill do?

Announce a price increase without triggering a churn spike — the rationale, grandfathering, effective dates, the FAQ, and the internal brief so support isn't blindsided. Use when asked to announce a price increase, write pricing change comms, raise prices to customers, or communicate new pricing. Produces the customer email, the FAQ with objection handling, the grandfathering/transition terms, and the internal enablement brief. A pricing-comms craft, not a discount.

How do I install it?

Run `npx skills add mohitagw15856/pm-claude-skills --skill price-increase-announcement --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.

Where does this skill come from?

From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.

Is a popular skill a good skill?

Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.

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