press-release
Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists.
npx skills add mohitagw15856/pm-claude-skills --skill press-release --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Press Release Skill Writes press releases that journalists actually read — structured around the news angle, not the desire to promote. ## Required Inputs - **The news** (what is actually happening — be specific) - **Company name** - **Date of announcement / embargo date** - **Key quote** (from which executive and approximately what they want to say) - **Why this matters** (to the reader, not the company) - **Target media** (trade / national / local / consumer / investor) - **Media contact details** ## Output Structure --- FOR IMMEDIATE RELEASE / EMBARGOED UNTIL: [Date and time] --- # [Headline — active verb, specific news, under 10 words] ## [Subheadline — the so-what in one sentence, adds context not repetition] **[City, Date]** — [Opening paragraph: Who, What, When, Where, Why in 2-3 sentences. A journalist should be able to run this paragraph alone. No background, no context, no company history.] [Second paragraph: the significance. Why does this matter? What does it mean for customers or the industry?] [Third paragraph: quote from executive. Human and specific. Not a restatement of the headline.] "[Quote text — specific, adds something the facts do not say]," said [Name], [T
- Required Inputs
- Output Structure
- [Subheadline — the so-what in one sentence, adds context not repetition]
- Headline Rules
- Journalist Test
- Deeper Materials
- Scoring Rubric (0–40)
- Quality Checks
- Anti-Patterns
- Example Trigger Phrases
What does the press-release skill do?
Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill press-release --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.