pr-crisis-response
Build a crisis communications plan to respond fast and credibly when something goes wrong. Use when asked to handle a PR crisis, draft a crisis comms plan, respond to a public backlash/scandal/incident, or prepare holding statements. Produces a crisis comms plan — situation assessment, stakeholder map, a message house, channel-by-channel statements, a holding statement, an internal brief, and a follow-up timeline.
Profile →npx skills add mohitagw15856/pm-claude-skills --skill pr-crisis-response --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# PR Crisis Response Skill In a crisis, silence reads as guilt and a clumsy statement makes it worse. The first hour decides the narrative. This skill produces a coordinated response — what you say, to whom, on which channel, and in what order — anchored in one consistent message so the company speaks with a single voice while the facts are still moving. ## Working from a brief You'll often get the situation in a sentence ("a customer's data was exposed and it's trending"). **Produce the full plan anyway** — infer the likely stakeholders, channels, and questions, label assumptions, and clearly flag where facts must be confirmed before publishing. Never stall for complete information; a crisis plan with labelled unknowns beats no plan. Mark anything legally sensitive for review. ## Required Inputs Ask for these only if they aren't already provided (else infer and label): - **What happened** — the incident, when, who's affected, and what's confirmed vs. still unknown. - **Severity & exposure** — how serious, who knows, and where it's spreading (press, social, regulators). - **Organisation** — what you do, who your audiences are, and your voice. - **Constraints** — legal/regulatory li
- Working from a brief
- Required Inputs
- Output Format
- Crisis Response Plan: [situation]
- Quality Checks
- Anti-Patterns
- Based On
What does the pr-crisis-response skill do?
Build a crisis communications plan to respond fast and credibly when something goes wrong. Use when asked to handle a PR crisis, draft a crisis comms plan, respond to a public backlash/scandal/incident, or prepare holding statements. Produces a crisis comms plan — situation assessment, stakeholder map, a message house, channel-by-channel statements, a holding statement, an internal brief, and a follow-up timeline.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill pr-crisis-response --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.