pr-calendar
Turn the Medialyst PR calendar feed into a brand-specific, lead-time-aware plan. Pull source-backed upcoming moments, keep only the few a brand has real standing to own, schedule backward from the event date, screen out tone-deaf hooks, and hand selected moments to angle and journalist prep ahead of time. The planned twin of newsjack-detector's reactive monitoring.
Profile →npx skills add elvisun/newsjack --skill pr-calendar --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# PR Calendar A PR calendar is the planned half of PR. `newsjack-detector` watches news breaking right now; this skill looks at known upcoming moments and decides which ones this brand should plan around, when pitching should start, and what proof the brand needs before anyone contacts journalists. The calendar feed is source-backed, but the value is still judgment. Do not dump a list of dates. Most moments should disappear because the brand has no standing, the hook is too generic, or the moment is unsafe to commercialize. This is a MOLECULE. It reads the brand's monitor profile, queries the calendar API through the CLI, cuts the feed to real candidates, checks what kinds of stories landed around last year's version of those moments, and returns a readable plan. It does not write angles or pitches itself, and it persists nothing. ## What this skill will not do - It will not promise a magical best day or best time to send a pitch. Use windows, not fake precision. - It will not list every observance. A weak or generic hook is not a media plan. - It will not invent dates. Every moment in **Act this week**, **Six-month plan**, **Watch list**, and **Avoid** must come from the calendar
- What this skill will not do
- Inputs
- Get The Calendar
- CLI mode
- MCP mode
- Candidate Review
- Prior-Year Coverage
- Multiple Profiles
- Output
- Handoff
- Boundaries
bin/newsjack --version
newsjack --version
newsjack login
newsjack pr-calendar query --from <YYYY-MM-DD> --to <YYYY-MM-DD> \
newsjack pr-calendar query --json '{"industries":["tech"],"start_date":"2026-06-30","end_date":"2026-12-30","limit":100}'
newsjack news search --query "\"<moment name without year>\" after:<prior-year-date-minus-6-months> before:<prior-year-date-plus-6-months>" --limit 10
newsjack news search --query "\"Dreamforce\" \"AI agents\" after:2025-03-15 before:2026-03-15" --limit 10
newsjack news search --query "\"Pumpkin Spice\" coffee after:2025-03-01 before:2026-03-01" --limit 10
newsjack news search --query "\"Black Friday\" \"coffee subscription\" after:2025-05-27 before:2026-05-27" --limit 10What does the pr-calendar skill do?
Turn the Medialyst PR calendar feed into a brand-specific, lead-time-aware plan. Pull source-backed upcoming moments, keep only the few a brand has real standing to own, schedule backward from the event date, screen out tone-deaf hooks, and hand selected moments to angle and journalist prep ahead of time. The planned twin of newsjack-detector's reactive monitoring.
How do I install it?
Run `npx skills add elvisun/newsjack --skill pr-calendar --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From elvisun/newsjack, a repository with 620 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.