positioning-workshop
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
Profile →npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
## Purpose Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you differ from alternatives. This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices. ## Input **Works best with:** The product (or feature) whose positioning feels fuzzy. **Also useful:** Current messaging, who you think the customer is, competitors, and where positioning breaks down today (sales calls, website, launch). Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it and skip whatever it covers; don't re-ask. **Arriving empty-handed? That works too.** The workshop opens by asking about your target customer and proceeds one question at
- Purpose
- Input
- Key Concepts
- The Positioning Workshop Flow
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Facilitation Source of Truth
- Application
- Step 0: Gather Context (Before Questions)
- Question 1: Target Customer Segment
- Question 2: Underserved Need (Jobs-to-be-Done)
- Question 3: Product Category
What does the positioning-workshop skill do?
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
How do I install it?
Run `npx skills add deanpeters/Product-Manager-Skills --skill positioning-workshop --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From deanpeters/Product-Manager-Skills, a repository with 6,444 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.