positioning-ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
npx skills add phuryn/pm-skills --skill positioning-ideas --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Positioning Ideas Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy. ## When to Use - Developing product positioning strategy - Differentiating from competitors - Crafting brand positioning statements - Identifying market positioning gaps - Triggers: positioning, brand positioning, differentiation, how to position, positioning statement ## Prompt You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy. Given the following product and market context: $ARGUMENTS Follow these steps: **Step 1: Competitive Landscape Analysis** Identify and briefly describe the top 5 competitors in this market. For each, note: - Their primary positioning angle - Their target audience focus - Key differentiators they emphasize - Potential positioning gaps they leave open **Step 2: Positioning Brainstorm** Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning
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What does the positioning-ideas skill do?
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
How do I install it?
Run `npx skills add phuryn/pm-skills --skill positioning-ideas --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From phuryn/pm-skills, a repository with 24,843 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.