popup-generator
When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers." For CRO, use conversion-optimization.
npx skills add kostja94/marketing-skills --skill popup --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Components: Popup / Modal Guides popup and modal design for conversion. Well-designed popups can achieve up to 25% conversion; poorly timed or intrusive ones hurt UX and SEO. Google penalizes intrusive mobile popups. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for offers and audience. Identify: 1. **Goal**: Newsletter, discount, lead magnet, demo 2. **Trigger**: Time delay, scroll %, exit intent, click 3. **Mobile**: Critical; smaller screens = easier to interrupt ## Best Practices ### Timing and Context - **Avoid**: Popup on page load; users hate it - **Prefer**: After engagement (scroll 25-50%, time on page, exit intent) - **Personalize**: Returning visitors, cart abandoners, discount users - **Value-first**: Offer genuine value; act as "helpful teammate" not spam ### Design - **Short copy**: Clear headline, one benefit, single CTA - **Visual hierarchy**:
- Initial Assessment
- Best Practices
- Timing and Context
- Design
- Mobile
- Avoid
- Triggers
- Output Format
- Related Skills
What does the popup-generator skill do?
When the user wants to add, optimize, or audit popups or modals for lead capture or offers. Also use when the user mentions "popup," "modal," "lightbox," "overlay," "exit-intent," "popup form," "modal design," "lead popup," "popup timing," or "popup triggers." For CRO, use conversion-optimization.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill popup --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.