persuasion-brief
Build the case to win someone over to a decision, idea, or change. Use when asked to persuade someone, build a case for an idea, get buy-in, win over a skeptic, or prepare to pitch a proposal internally. Produces a persuasion brief — the audience's current view and what moves them, the core argument, the proof, objection handling, the emotional and logical appeals, and the ask.
npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Persuasion Brief Skill Persuasion isn't about the strength of *your* logic — it's about meeting the other person where they are and giving them reasons that matter to *them*. This skill builds the case to win someone over: it starts from their current belief and motivations, then assembles the argument, proof, and framing most likely to move *them* — combining the logical case with the human one, and handling the real objection. ## Required Inputs Ask for these only if they aren't already provided: - **The ask** — what you want them to agree to, decide, or do. - **Who you're persuading** — their role, their current view, and what they care about / are measured on / fear. - **Why they resist** — the real objection (often unspoken: risk, effort, ego, precedent, budget). - **Your evidence** — data, examples, credibility, social proof you can bring. ## Output Format ### Persuasion Brief: [the ask] → [audience] **1. Their starting point** — where they stand now and *why* (their incentives, constraints, prior position). You move people from where they are, not from where you wish they were. **2. The core argument** — the single most compelling reason *for them* (not the reason that per
- Required Inputs
- Output Format
- Persuasion Brief: [the ask] → [audience]
- Quality Checks
- Anti-Patterns
- Based On
What does the persuasion-brief skill do?
Build the case to win someone over to a decision, idea, or change. Use when asked to persuade someone, build a case for an idea, get buy-in, win over a skeptic, or prepare to pitch a proposal internally. Produces a persuasion brief — the audience's current view and what moves them, the core argument, the proof, objection handling, the emotional and logical appeals, and the ask.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill persuasion-brief --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.