Agent skill · Content & Marketing

paywall-optimization

Design or optimize a paywall / upgrade screen to convert free users to paid without killing trust. Use when asked to improve a paywall, upgrade prompt, or free-to-paid conversion, or to decide what to gate. Produces the gating strategy (what's free vs. paid and why), the paywall placement and moment, the screen's copy and plan layout, and the metrics to watch — conversion that respects the user.

mohitagw15856github.com/mohitagw15856GitHub ↗
claude-codecursorMIT
Install
npx skills add mohitagw15856/pm-claude-skills --skill paywall-optimization --agent claude-code

Same command for any agent — swap --agent for codex, cursor, copilot.

Facts
Files in the skill folder: 1
SKILL.md size: 4 KB
Bundled scripts: none
Path: skills/paywall-optimization/SKILL.md
Open the folder on GitHub →
Where it comes from
Stars: 1,255
Language: HTML

Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.

From the SKILL.md

# Paywall Optimization Skill The paywall is where free turns into revenue — and where a clumsy one turns users off forever. Getting it right is about *what* you gate, *when* you ask, and *how* you frame the upgrade. This skill designs or tunes a paywall that converts by making the paid value obvious at a moment of real intent — not by holding core value hostage. ## Required Inputs Ask for these only if they aren't already provided: - **The model & current state** — freemium / free-trial / hard paywall; what's free vs. paid today; current conversion if known. - **The value** — what users come for, the "aha" moment, and the features worth paying for. - **Plans & pricing** — tiers and prices (or that they're open to design). - **The trigger context** — where users hit the wall today, and where they feel the most value/intent. ## Output Format ### Paywall plan: [product] **1. Gating strategy** — what stays free vs. what's paid, and *why*. The free tier must deliver a real aha (so users want more); gate the value that scales with success/usage — not the thing that proves value in the first place. **2. The moment** — *when* to show the paywall: at a point of demonstrated intent or hittin

What's inside
Steps it walks through
  1. Required Inputs
  2. Output Format
  3. Paywall plan: [product]
  4. Quality Checks
  5. Anti-Patterns
  6. Based On
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About this skill
What does the paywall-optimization skill do?

Design or optimize a paywall / upgrade screen to convert free users to paid without killing trust. Use when asked to improve a paywall, upgrade prompt, or free-to-paid conversion, or to decide what to gate. Produces the gating strategy (what's free vs. paid and why), the paywall placement and moment, the screen's copy and plan layout, and the metrics to watch — conversion that respects the user.

How do I install it?

Run `npx skills add mohitagw15856/pm-claude-skills --skill paywall-optimization --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.

Where does this skill come from?

From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.

Is a popular skill a good skill?

Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.

Keep going