paid-channel-prioritizer
For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.
npx skills add gooseworks-ai/goose-skills --skill paid-channel-prioritizer --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Channel Prioritizer Answer the question every early-stage founder asks: "Where should I run ads?" This skill analyzes your product, ICP, competitors, and budget to recommend the right 1-2 channels to start with — plus a 90-day plan to get there. **Core principle:** A $3K/month ad budget split across Google, Meta, LinkedIn, and TikTok means $750/channel — not enough for any platform to learn and optimize. This skill picks the best 1-2 channels and concentrates budget where it'll compound fastest. ## When to Use - "Where should I run ads?" - "Which ad platform is best for us?" - "I have $X/month for ads — where should I spend it?" - "Should I do Google Ads or Facebook Ads?" - "Help me choose a paid channel" ## Phase 0: Intake 1. **Product name + URL** — What are you selling? 2. **Business model** — SaaS / Marketplace / E-commerce / Service / App 3. **B2B or B2C?** — Drives channel selection heavily 4. **ICP** — Who are you selling to? (Role, company size, industry) 5. **Monthly ad budget** — Be honest — how much can you spend? 6. **Average deal size / LTV** — What's a customer worth? 7. **Current acquisition channels** — How are you getting customers today? (Organic, referral,
- When to Use
- Phase 0: Intake
- Phase 1: Channel Scoring
- 1A: Buyer Intent Analysis
- 1B: Competitor Ad Presence Research
- 1C: Channel Scoring Matrix
- Channel Context Notes
- Phase 2: Recommendation
- Primary Channel Selection
- Secondary Channel Selection
- Budget Allocation
- Phase 3: 90-Day Ramp Plan
- Month 1: Foundation (Days 1-30)
- Month 2: Optimize (Days 31-60)
What does the paid-channel-prioritizer skill do?
For founders who don't know where to start with paid ads. Analyzes ICP, competitor ad presence, budget constraints, and product type to recommend which 1-2 paid channels to start with and provides a 90-day ramp plan. Prevents the common mistake of spreading a small budget across too many platforms.
How do I install it?
Run `npx skills add gooseworks-ai/goose-skills --skill paid-channel-prioritizer --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From gooseworks-ai/goose-skills, a repository with 1,091 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.