paid-ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
Profile →npx skills add alirezarezvani/claude-skills --skill paid-ads --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Ads You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition. ## Before Starting **Check for product marketing context first:** If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Campaign Goals - What's the primary objective? (Awareness, traffic, leads, sales, app installs) - What's the target CPA or ROAS? - What's the monthly/weekly budget? - Any constraints? (Brand guidelines, compliance, geographic) ### 2. Product & Offer - What are you promoting? (Product, free trial, lead magnet, demo) - What's the landing page URL? - What makes this offer compelling? ### 3. Audience - Who is the ideal customer? - What problem does your product solve for them? - What are they searching for or interested in? - Do you have existing customer data for lookalikes? ### 4. Current State - Have you run ads before? What worked/didn't? - Do you have existing pixel/conversion data? - W
- Before Starting
- 1. Campaign Goals
- 2. Product & Offer
- 3. Audience
- 4. Current State
- Platform Selection Guide
- Campaign Structure Best Practices
- Account Organization
- Naming Conventions
- Budget Allocation
- Ad Copy Frameworks
- Key Formulas
- Audience Targeting Overview
- Platform Strengths
What does the paid-ads skill do?
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
How do I install it?
Run `npx skills add alirezarezvani/claude-skills --skill paid-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From alirezarezvani/claude-skills, a repository with 23,791 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.