paid-acquisition-plan
Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid acquisition plan — economic guardrails (CAC/LTV/payback), channel allocation, account & campaign structure, a creative testing plan, the measurement approach, and scale/kill rules.
npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Acquisition Plan Skill Paid acquisition is buying customers — it only works if you buy them for less than they're worth, and most plans skip that math. This skill starts from the unit economics (CAC ceiling from LTV and payback), then allocates budget, structures testing, and sets the rules for when to scale a channel and when to kill it. ## Required Inputs Ask for these only if they aren't already provided: - **Economics** — average revenue/LTV per customer, gross margin, and acceptable payback period. - **Current state** — channels running, current CAC and volume (or that you're starting cold). - **Budget & goal** — monthly budget and the target (new customers, pipeline, signups). - **Offer & assets** — what you're advertising and the creative/landing pages available. ## Output Format ### Paid Acquisition Plan: [product] **1. Economic guardrails** — derive the **max allowable CAC** from LTV × margin ÷ payback target; state the target ROAS and the blended CAC ceiling. Every channel decision flows from this. **2. Channel allocation** — a table; weight toward intent and proven channels, reserve a test budget for new ones. | Channel | Role (intent vs. demand-gen) | Budget % |
- Required Inputs
- Output Format
- Paid Acquisition Plan: [product]
- Quality Checks
- Anti-Patterns
- Based On
What does the paid-acquisition-plan skill do?
Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid acquisition plan — economic guardrails (CAC/LTV/payback), channel allocation, account & campaign structure, a creative testing plan, the measurement approach, and scale/kill rules.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.