ogilvy-copywriting
Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic.
npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill ogilvy-copywriting --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Ogilvy Copywriting Skill Apply these principles when writing, reviewing, or critiquing any copy with a sales or persuasion goal. Advertising is not art. It is information in service of selling. Every decision should serve that end. --- ## The Hierarchy: What Matters Most Ogilvy's framework operates in order of priority. Later decisions only matter if earlier ones are correct. ### 1. Positioning (the most important decision) Positioning is not a tagline. It is the answer to two questions: **what does this product do, and who is it for?** The entire campaign depends on this decision being made first, before any copy is written. - Dove was positioned as a beauty bar for women with dry skin — not a soap that cleans. - Schweppes was positioned as a mixer — not a soft drink. - Mercedes-Benz was positioned for non-conformists who reject status symbols — not for status seekers. Wrong positioning means every downstream decision is built on a broken foundation. Research helps. Decide it early. Lock it in before writing a word. **Psychological segmentation beats demographic segmentation.** Any agency can target "women 25-45." The better move is targeting a mindset — people who believe X, wh
- The Hierarchy: What Matters Most
- 1. Positioning (the most important decision)
- 2. The Promise (the second most important decision)
- 3. Brand Image
- The Big Idea
- Copywriting Rules: Print and Digital
- Headlines
- Body Copy
- Photography and Visuals
- Layout
- Repetition
- Television and Video Rules
- Behaviors to Avoid
- Awards
What does the ogilvy-copywriting skill do?
Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic.
How do I install it?
Run `npx skills add Infrasity-Labs/dev-gtm-claude-skills --skill ogilvy-copywriting --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Infrasity-Labs/dev-gtm-claude-skills, a repository with 97 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.