native-ads
When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.
npx skills add kostja94/marketing-skills --skill native-ads --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Ads: Native Ads Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience). Identify: 1. **Goal**: Traffic, leads, brand 2. **Content**: Article, landing page, video 3. **Budget**: Min $500–1,000; better at $5,000+ ## Platform Overview | Platform | Reach | Focus | |----------|-------|-------| | **Taboola** | 500M+ daily impressions | Premium publishers; AI matching | | **Outbrain** | Major publishers | Top-funnel; helpful content | **Pricing**: CPC $0.10–0.30 avg; CPM $1–3 avg. ## Creative Testing | Approach | Guideline | |----------|-----------| | **Combinations** | 3 headlines × 3 images =
- Initial Assessment
- Platform Overview
- Creative Testing
- Copywriting Guidelines
- Funnel Focus
- Output Format
- Related Skills
What does the native-ads skill do?
When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill native-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.