mksc-writing-style
Use when polishing the prose of a Marketing Science manuscript — front-loading model intuition before notation, managing the formal apparatus for readability, and following INFORMS author-year style and formatting. Late-stage polish; do not invoke while the model or identification is still unsettled.
Profile →npx skills add brycewang-stanford/Awesome-Journal-Skills --skill mksc-writing-style --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Writing Style (mksc-writing-style) ## When to trigger - The paper buries its intuition under notation; an editor cannot grasp the contribution from the first pages - Notation is dense, inconsistent, or introduced before motivation - Citations/formatting are not in INFORMS style - You are doing a final pass before submission (and the model is settled) ## Lead with intuition, then formalize Marketing Science readers are technical, but the **intuition must come first**. State the marketing question, the mechanism, and the headline counterfactual in words before the model appears. Each major result should be previewed in plain language ("intuitively, because firms re-optimize prices, …") and only then proven. Notation is a tool for precision, not a substitute for an argument. - Introduce notation **just-in-time**, near where it is used; keep a consistent, minimal symbol set; consider a notation table for heavy models. - For analytical results, state the proposition in words, give the economic intuition, then the formal claim; push long proofs to an appendix. - For structural work, motivate each modeling assumption by the marketing institution it captures. ## INFORMS house style - **C
- When to trigger
- Lead with intuition, then formalize
- INFORMS house style
- Checklist
- Anti-patterns
- Style execution pass for Marketing Science
- Output format
What does the mksc-writing-style skill do?
Use when polishing the prose of a Marketing Science manuscript — front-loading model intuition before notation, managing the formal apparatus for readability, and following INFORMS author-year style and formatting. Late-stage polish; do not invoke while the model or identification is still unsettled.
How do I install it?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill mksc-writing-style --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From brycewang-stanford/Awesome-Journal-Skills, a repository with 909 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.